Local Search Engine Marketing
One in four searches are focused locally and optimizing your web site
for people to find you locally is on the rise. Attracting new customers
to your business via local search optimization is becoming an increasingly
popular way for people using then Internet to find you. In fact, local
search is replacing the Yellow Pages as the preferred way to find local
businesses and services. By including local information about your company,
you dramatically increase the likelihood of reaching customers in your
target geographical market.
A recent survey conducted by ‘Kelsey Group-BisRate.com’ found
that out of 3,887 online consumers covering such topics as shopping and
search-related topics:
-
More than 74% of survey respondents said that they had conducted
local searches.
-
Among local search users, 27% of their total search behavior is for
local information
-
Approximately 45% of local searches had buying intent
-
Local search industry will reach the $3.4 billion mark by 2009.
-
20% of all searches among this population are local.
Benefits of Local Search Optimization:
-
Generating
highly qualified leads
-
Increased online as well as offline sales
-
Expand your audience by
narrowing your target
-
Cost-effective way of generating new leads
Why Sheffield Marketing for Local Search Engine Optimization?
Sheffield Marketing’s local search marketing services target Yahoo
Local, Google Local, and MSN Local search services to expose your company
to the customers in your local market. We understand that ‘local’,
may have different meaning for different clients in many different industries.
For example, a salon targets one particular geographical area distributing
coupons. On the other hand, a vineyard in Napa may be looking
to extend its base of regional buyers to Los Angeles.We help you
determine what ‘local search’ means to you and
what the most beneficial, geographical areas require added marketing
efforts. Once we’ve agreed on these two, the next step is implementing
the local search campaign.
The easiest way to localize your site is to include your targeted geographical
areas in your title tags, content and links. There is a greater
chance that a Chicago based company like ‘Sheffield Marketing’ would
achieve a higher rank when using ‘Chicago search engine optimization’ than
the far more competitive term ‘search engine optimization’. The
number of competing web pages for localized searches is often a fraction
of what you will find for non-localized searches.
Now that you have seen the benefits of our services call us at 847.863.1441 or
email at inquiries@sheffield-marketing.com for
more information.
|
.gif)
