Pay Per Click Management Services

Let Us Help You Reach Your Target Audience Instantaneously!

Pay per click advertising is one of the quickest and most effective ways of promoting your business online. Have you noticed the word phrase “Sponsored Listings” at the top or on the sides of major search engines results page? These sponsored listings provide guaranteed placement of your sites ‘ad’ (landing page link). The results are based on the specific keyword or key word phrase queried, much like the organic results. You, the advertiser, only pay if your site is clicked; thus the term ‘pay per click’.

The amount of money you bid on your keyword or keyword phrase directly affects your rank. If your pay per click bid is $.10 and a competitor with the same keyword has a PPC bid of $.12, their site will appear before yours in the sponsored results. The highest bid per keyword sits at the number one spot. The cost associated with each click of your site ranges from $.01 to $10.00.

PPC can be a very powerful tool in gauging the effectiveness of keywords and keyword phrases being used. Sheffield Marketing will research and determine the best keywords to use for a beneficial PPC campaign. The best part is, those keywords that produce the most conversions can be implemented into other areas of your site, giving you a built-in, low cost form of market research survey.

The time spent monitoring the placement of your most recent bid against that of your competitors using the same keyword is where Sheffield Marketing comes in. We will establish a prepaid budget for your predetermined PPC keywords and maintain your comfortable daily budget and rank.

Benefits of Pay Per Click Advertising

Delivers qualified traffic to your site instantly
Campaigns designed to suit any budget level
One of the most cost effective ad campaigns
Great way to gauge most effective keywords

How Much Does Pay Per Click Cost?

The cost of a pay per click campaign is comprised of:

One time set up fee
Monthly Management Fee
Customers Keyword Budget For PPC Campaign

The cost of a pay per click campaign depends on:

Competition - How many web sites are competing for your keywords? The more competition the more expensive the keywords will be to purchase therefore a bigger keyword budget may be required.

Keyword popularity - How many people search for the keyword you are targeting. The more popular the keyword the more budget you will need to assign to the campaign.

Number of keywords - The more keywords you are targeting the greater the budget you will need to assign to the campaign.

Contact us today to start your pay per click advertising campaign today 847.863.1441 or email at inquiries@sheffield-marketing.com for more information.