Search Engine Optimization Process

When Sheffield Marketing conducts a natural search campaign for a client we let the client know that we are entering a long-term relationship. In order for us to be effective in achieving our parallel goals of increasing traffic to your site (and ultimately increasing business for you), our relationship should last for a minimum of nine months, but we hope longer. We educate the client every step of the way letting them know what we are implementing and how the progression of the project is coming along. First and foremost, a natural search campaign is not just a one-time shot, it is an ongoing process. It’s an organic process that takes a lot of time and patience, by both the client and the developers.

What are the elements of our Natural Search Process?

Our process starts with a dedicated research team, who will uncover the search keywords and phrases that your target audience is using to find your product or service. Through strategic keyword research and competitor comparison, our Chicago-based search engine optimization campaigns will generate a list of the most effective keywords or keyword phrases for your business. The scope of the project depends largely upon the current state of your site, your marketing budget, and how much further ahead your direct competitors sites are.

Our search engine optimization services are a combination of the following:

• Keyword popularity research

• Online competitor identification and reverse-engineering

• Web site copy writing and/or editing assistance

• Web site design and navigational structure evaluation

• HTML coding evaluation and cleanup

• Link popularity analysis and enhancement

Now that you have seen the benefits of our services call us at 847.863.1441 or email at inquiries@sheffield-marketing.com for more information.