Web Site Marketing Company that Guarantees Results
Web Site Marketing is simply promoting your site using Internet search engines. It involves a variety of techniques including Pay Per Click & Search Engine Optimization. These and other techniques fall under the umbrella of search engine marketing. The purpose of search engine/web marketing is to drive relevant traffic and qualified leads to your site, so your site can get more views from targeted visitors that will turn into more sales for your company. Effectively marketing your web site online requires a comprehensive solution. When implementing a search marketing campaign, testing, measuring, and analyzing are the most important variables. The two main strategies when conducting search engine marketing are:
Search Engine Optimization
Search Engine Optimization is the process of increasing the amount of visitors to a web site by ranking high in the search results of a search engine such as Google. The higher a web site ranks in the results of a search, the greater the chance that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more targeted traffic to it. You have been in business for a long time, however, if your company has not invested in or implemented an internet marketing campaign, then you haven't tapped into all your money making resources. You want your company web site's search engine position to last for a long time without cutting any corners to get to the top.
Sheffield Marketing achieves these top rankings through search engine optimization by using a number of proven "white hat" techniques. These techniques have brought Sheffield Marketing's clients to where they are today, which is top positioning for their keywords in the major search engines.
Here are a few ways we achieve top results:
- Target keyword research
- Site Analysis and Architecture
- Web Content Optimization
- Title & Meta Tag Description
- Google Site Map & Yahoo RSS Feed
- Link popularity campaign
Follow the link for more on natural search engine optimization
Paid Search Advertising or Pay Per Click (PPC)
Don't have the patience to wait for your web site to be ranked by the search engines? Pay Per Click advertising is a way to get qualified leads to your site instantaneously. Managing a pay per click campaign could take up a lot of your day and most business owners do not have the time, skills or patience to do it. With Sheffield Marketing's expertise and proven track record managing pay per click campaigns, our team will deliver you the qualified sales leads you've been looking for.
Benefits of Search Engine Marketing:
- You are in front of the customer all the time
- Number one way people find web sites
- Billions of pages and millions of searchers a day
- Qualified traffic ready to buy
Why Choose our Chicago Web Site Marketing Company?
No single method is best. It depends entirely on the business goals of the particular company. Sheffield Marketing has found that using a variety of methods at different times in the campaign produces the best results. For example, we might use Pay Per Click for time sensitive promotions and search engine optimization for consistent website traffic over the long term.
To learn more about the benefits of our search engine marketing services, call us at 847.863.1441 or email us at firstname.lastname@example.org