Web Site Architecture

We define website architecture as “the art and science of creating good websites”.

“Website Architecture” describes a broad approach to the planning and design of websites. We call it “architecture” because, like physical architecture, it embraces the engineering, aesthetic, and usability aspects of web design. Many search engine marketers ONLY specialize in search engine advertising, or they ONLY specialize in search engine optimization. They do not create user-friendly Web sites for a living. They do not perform usability tests on page layout, site designs, and navigation schemes.

Usability analysis benefits:

Improve website site performance
Enhance visitor retention
Persuade visitors to take action
Increase online conversions
Boost business profits
Achieve customer loyalty
Grow return on investment
Sustain long-term growth